Just like in any good relationship, communication is critical. When it comes to workplace and project failures, more often than not, you’ll find it comes down to misunderstandings and ineffective communication. We’re sure it comes as no surprise that poor...
How to be a great leader: the secret is vulnerability
The world is full of CEOs and leaders who think they know it all. The tech industry is especially guilty of it. Jeff Bezos , Mark Zuckerberg and Elon Musk have all been called out for their aggressive leadership styles, characterised by arrogance, bravado, entitlement...
How change affects intuitive thinkers and what you can do about it
According to the Whole Brain® framework, workers who prefer relational and experimental thinking styles tend to be more intuitive. They use their gut instinct and emotions to guide decision-making processes, rather than relying on fact-based analysis of the situation...
Who you need on your team: how to build the ideal team for your start-up
A business is only as strong as the people working in it. This is true of any business, but when it comes to a startup, the quality of your staff can have a huge impact on your chances of success. While startup founders and entrepreneurs are often idolised for...
How to work with people you don’t like
You can spend upwards of 40 hours a week with your co-workers. Have you ever stopped to think that on any given weekday, you could be spending more time with your work family than your actual family? And unfortunately, you can’t choose who that work family is. As is...
How to use Whole Brain® Thinking to communicate more effectively with your customers
Customers. They’re the lifeblood of your business. Having good relationships with your customers is what drives your bottom line and helps you grow your business. Poor customer service, on the other hand, can cost your business big in lost customers and lost sales. ...
The importance of Whole Brain® Thinking in the age of Artificial Intelligence
From how we fly our planes to how we order our pizza, Artificial Intelligence (AI) and machine learning are transforming how humans experience their everyday lives. Across industries of all kinds - aviation, finance, healthcare, even the creative arts - AI and machine...
Why is communication in your company lacking?
It’s no secret that communication is the backbone of any successful organisation. Yet many companies struggle with perfecting their communication processes. Take, for example, the 2013 Yahoo communication blunder turned PR disaster, in which Yahoo’s CEO announced...
The Myth of the Most Effective Leadership Styles
What’s the best HBDI® profile for a leader? This is one of the most common questions we get asked about the HBDI and leadership. We all want to know which is the best profile, and we all want to know if it’s ours. Fortunately for you, the answer we give is always the...














